How content designers can demonstrate business value
Video embed
https://www.youtube.com/watch?v=6C-uAcGXS2s
About this video
Invited by Content Designers China to speak at their 22nd community meetup, this talk tackles a question every content designer eventually gets asked: does content design actually change business results? Drawing on the experience of introducing structured A/B testing at Bybit, it walks through what it took to turn "you can't quantify words" into a repeatable measurement practice that product leadership actually trusted.
