The methods behind every case study, written up in full
Four original guides on UX writing, Agile management, AI content systems and localisation: the research, the frameworks and the reasoning behind every case study on this site.
GUIDE · 9 min
UX writing 101, and why it matters in marketing
People read just 20-28% of a page. How UX writing principles make ad copy, landing pages and SEO content clearer, and why that clarity drives conversion.
GUIDE · 10 min
Agile in management, what actually works beyond the ceremonies
Agile is 4 values and 12 principles, not standups. How servant leadership, Tuckman's four team stages and psychological safety actually build a team.
GUIDE · 11 min
AI automation for integrated marketing and design content systems
AI content fails without governance. Here is my layered system that stops AI slop: instruction files, skills, an orchestration and execution split, human oversight and data.
GUIDE · 9 min
How to localise a brand to fit an audience, not just its language
76% of consumers buy in their own language, but translation is only the floor. What Endowus, Syfe, StashAway and Bowtie reveal about real localisation.